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Princeton Mortgage Announces Consumer-Centric Digital Platform Powered by MortgageHippo

PENNINGTON, N.J.Aug. 22, 2018 /PRNewswire/ — Princeton Mortgage, the New Jersey based residential mortgage banker, has partnered with MortgageHippo, creators of the leading borrower-centric digital lending platform. Through this partnership, Princeton Mortgage’s customers will have access to a simple, efficient and intuitive platform to apply for mortgages.


“Our strategy is to design, build and deliver what our customers want. According to Walker, a leading research firm, customer experience will overtake price and product as the key brand differentiator by 2020,” said Princeton Mortgage CEO Rich Weidel. “We are leading the mortgage industry in delivering what customers want with The Effortless Mortgage™. The Princeton SnapApp, powered by MortgageHippo, is a key component of ending mortgage misery and making the process effortless. At Princeton we do what we say we’re going to do, and we back it up with the Princeton Promise: if our borrower is unhappy for any reason, they can request $1,000. No strings. We’re doing so well that fewer than 3% of our borrowers request the Princeton Promise.”


“We’re very excited to power Princeton Mortgage’s SnapApp in their quest to provide the best level of service to their customers,” said MortgageHippo CEO Valentin Saportas. “Their commitment to borrower satisfaction and delivering a superior customer experience aligns perfectly with MortgageHippo’s core belief that transparency and consumer-centricity lead to important efficiency gains for lenders.”


Princeton Mortgage strives to provide a level of service radically better than its competition by delivering The Effortless Mortgage™. MortgageHippo partners with lenders to offer a fully digital process, from first contact to closing. Princeton Mortgage will leverage MortgageHippo’s digital lending platform in its new SnapApp for a world-class borrower experience.



About: Princeton Mortgage was founded in 1983 as a licensed mortgage banker and is backed by a 100+ year old multifaceted real estate brokerage, investment, and insurance company. Princeton Mortgage is positioned as a well-capitalized banker that is debt free and is creating dynamic new opportunities within their industry.


About: MortgageHippo is a financial technology company offering a comprehensive suite of web and mobile-ready products white-labeled for banks, credit unions and mortgage lenders. The digital platform allows lenders to deliver a superior borrower experience, improve conversions, significantly reduce origination costs and integrate with other innovative technologies. MortgageHippo’s platform is fully customizable and configurable to lenders’ workflows and processes.


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